How to market a book on social media using YouTube:
Copy a brilliant viral video idea from a couple of years ago (thankyou Michael Weiss for Web 2.0: The Machine is Us/ing Us); borrow very heavily from a second video – Did You Know 3.0 (including the soundtrack ….without attribution or acknowledgement?); come up with a hideous neologism; cross fingers and hope.
Grade: unduly derivative in content and style; slightly hysterical in tone. Didn’t think we would notice?
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